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Overview
Telus, a leading telecom client, aimed to consolidate its Home and Mobility business units—which were operating on fragmented legacy systems across the East and West coasts—into a single “Unified Products & Commerce” platform.
Challenges
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Regional System Silos: Separate databases and commerce engines for East and West coast operations.
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Complex Bundling Logic: Technical difficulty in offering converged Home + Mobility products through disparate legacy systems.
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Inconsistent Customer Experience: Users faced different pricing and product availability based on regional technical limitations.
Our Approach
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Architectural Convergence: We led the unification of regional systems into a centralized, national commerce engine.
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Harmonized Data Schema: Developed a unified product catalog that reconciled decades of disparate regional data.
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Omnichannel Integration: Bridged the gap between mobility and home services logic to allow for frictionless product bundling.
Results
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35% Reduction in operational and technical overhead by retiring regional legacy systems.
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Unified National Brand experience established for all Home and Mobility customers.
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Increased Cross-Sell Conversion through the ability to offer nationwide service bundles.
Client Feedback
“Unifying our business units across the country was a massive undertaking. The team delivered a centralized architecture that finally speaks one language.”
